Ops in Real Life vol 12

In this twelfth edition of Kendall Solves It, we have a direct question from the community.

Community Question: How do I plan content?

Background: While working at my home away from home, I caught Shaleena Cole, photographer extraordinaire, a bit off-guard. I asked her what is an operational question she has with no context - just anything to do with her operations management. She thought about, and quickly asked the above question.

This question is a bit more layered than it seems because she has recently onboarded a VA who is a supporting her content management. So let me tell you what I heard from this short question in our brief conversation:

How can I make sure I'm optimizing this expense of VA wages? How can I stay accountable on my end to make sure that the VA is receiving clear guidelines of what I need her to do? This includes content planning.

Kendall's Insight and Action Steps: We already know marketing isn't my lane, however, this marketing question below the surface is actually giving operations. It should also be noted that I'm much better at marketing for my clients than myself - the gripes of a business owner. We have to be honest about where we lack, so we can get the right people in place to fill the gaps.

• First thing's first. Check the job description. Understand the scope.

• Identify the goals and KPIs for the VA. Every position should be saving time/money or making money, so this step is of great importance.

• Review your total operations and examine how content fits. What are the content goals? Direct monetization, increasing website traffic, increase engagement, etc

• Decipher the pillars and a good mix you are seeking.

• Communicate with the VA to brainstorm how the working relationship will look and review expectations of each other.

• Schedule weekly time (or however often that makes sense for you) to provide your deliverables to your VA.

• Review the process regularly and check the metrics to ensure efficacy. Adjust as needed.

Community-driven solutions are so important to us. I am committed to addressing real-world problems that impact business operations.

For tailored solutions, consider scheduling an introductory call. We are happy to develop processes and systems for your business. 

Cheers.

K.T. Braxton, MBA